By Christopher Brosius, Special to CNN
Editor's Note: Christopher Brosius is a former NYC cab driver turned award-winning perfumer, entrepreneur and founder of CB I hate Perfume. CNN featured Brosius in the November 20 episode of "The Next List."
A lot of people ask me why I call my company “I Hate Perfume." Isn’t that strange when I make perfume? Part of the answer is simple: There is a lot of perfume in the world I find perfectly revolting. It makes me sick.
But in 2004, when I started over again, I decided to name my new company after the manifesto that I’d originally written for myself in 1992 when I first began making perfume independently. It seemed the right thing to do.
My manifesto was a simple list of everything I disliked about what perfume is and another of everything I thought perfume could and should be. That list began with the simple statement “I hate perfume." It was my way of mapping a trip into the unknown and keeping myself on course. So for me, that name is the beginning of a journey, the exploration of an invisible country. The people who really get my perfume understand that. They’re traveling with me, so to speak. FULL POST