
By Mark Milian, CNN
New York (CNN) – That a popular video-sharing website is retooling its layout to highlight, of all things, the video on each page seems like a head-slapping idea.
But that's exactly what's happening at Vimeo, an online video site with an artsy fan base.
Vimeo, which is owned by Web media giant InterActiveCorp, began welcoming some subscribers and nonpaying users to a test version of its new site Tuesday morning. The website is painted in pastels, with large fonts and videos.
The revision was conceived of in 2009, the company said, and development has been going on for more than a year, Vimeo CEO Dae Mellencamp said in a recent interview here at the company's headquarters. FULL POST

