What's Next

YouTube exec: We're heading for 'third wave' of TV
February 1st, 2012
10:27 AM ET

YouTube exec: We're heading for 'third wave' of TV

By Mark Milian, CNN

Laguna Niguel, California (CNN) – In YouTube's vision of the future, television will look a little like video games.

According to Google video head Salar Kamangar, connected TV will usher in an era of programming that will allow viewers to interact with content on their screen. He discussed his thoughts on where video entertainment is headed Tuesday at News Corp.'s D: Dive Into Media conference here.

The changes will constitute TV's "third wave," in which smaller groups of people gravitate toward thousands of niche channels, Kamangar said. The first wave refers to broadcast networks (few options, huge audiences), and the second to cable channels (hundreds of options, each with smaller audiences). FULL POST

Post by:
Filed under: Tech • TV