


It’s Super Bowl time and that of course means one thing…amazing ads! It's part of the reason we all sit glued to the television even if the game isn't that exciting. And at an estimated $3.5 million for thirty seconds of 2012 Super Bowl airtime it’s really no wonder why ad agencies and production companies up their game while making commercials for the big game. We say bring it! Bring your ads!! And that sentiment reminded us of recent Next Lister Jake Shimabukuro, virtuoso ukulele player whose newest hit single is entitled "Bring Your Adz." In this case “adz” doesn’t refer to advertisements but a Hawaiian tool used for cutting. Here’s how Jake explains it:
"An adz is a small ancient Hawaiian tool used that resembles a small axe. In rock & roll, players usually refer to their guitars as their axe. ‘I remember hearing people say, “bring your axe to the gig. ” I guess “bring your adz” is the ukulele version of the expression."
Whether it is an expression or not, we know it rocks. And seriously who else could do it? Let’s hope the same can be said for the Super Bowl…and the ads.
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Post by: The Next List Staff -- CNN Filed under: Music • The Next List |
Welcome to “What’s Next” -- CNN’s hub for stories about innovation. This blog features forward-looking thinkers in the fields of tech, science and social change. It also highlights the big ideas and events that will help shape our collective future.

Each week, CNN's "The Next List" profiles innovators, visionaries and agents of change. They’re not household names just yet, but they’re movers and shakers in their own worlds. We’re introducing them to you because these individuals are steadily mapping the course to the future with their new ideas.
WHO: Host Dr. Sanjay Gupta
WHEN: Saturdays at 2:30 p.m. ET - All new time!
WHERE: Only on CNN



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INCREDIBLE! While some of you hate, this guy ROCKS!!!!!!!!!!!!!!!!!!!!!!
He definitely has skill, but his choice of music is not something I particularly enjoy.
Now if he could only play the Star Spangled Banner with his teeth on this instrument he would be...
I would much prefer to listen to some cajun fiddler
dipaserbring on October 20, 2011 The Twilight Game would be awesome! You could play as sall the different vampires (Edward as the main character) and while you venture through the game, you find out about the secrets of the vampires, and battle some werewolves, Carnivores, Etc.The battling could be RPG Based, like final fantasy.or proper real-time combat like the Matrix.and you could have various missions on it for example: Kill 50 Werewolves in 3 Minutes.The game too could be combined with the movie clips.
ALOT!
Amazing Jake...if people don't appreciate you..you are above their 'comprehension level'...play on...
TourDeSomewhere on November 3, 2008 Kia is rellay coming up cheap, powerful and good. This has got to be the one of the best SUVs out of Korea what else is better from Korea?
No distortion pedal?? Now that might rock:)
Hasn't Little Stevie been backing up the Boss on a uke in the E Street Band for decades now?
Funny how people now think that when a musician "rocks" he is playing "rock 'n roll". To "rock" means simply to play enthusiastically and well.
Jake is amazing. Another amazing uke player is Taimane Gardner.
drrrkaet on June 25, 2011 I didn't expect this from 24 hour n. I am impressed. I really wished the it gets better project existed when I was in my teens. It would have really helped me feel better. This is such a great idea, and I am glad that a fitness corporation is coming out in support of it.
Ukelele is for children and chubby HAwaiians.
The Timple is for real men.
And you have no class to make such a derogatory comment. PLEASE, NEVER visit Hawaii.
Check his video on YouTube...playing "My Guitar Gently Weeps". It's mind blowing.
Absolutely. Jake is a VERY talented musician– and a NICE person.
it was too long but it was interesting for the most part. NOT rock and roll but he's good on the UKE and would probably wail on an electric guitar.
Let's face the facts. The ukelele is on the same level as the mandolin and push button accordion. They are lovely instruments, but really can never have a place in "rock music" as a primary instrument. Even in their native music trhey are not solo instruments, but great as a back-up. This guy has done the best job I have ever heard at his craft... but rock? Not at all.
Is the post about a guy playing a uke or super bowl ads?
Very Entertaining. Definitely not Rock n roll
Someone call the garbage pickup...this one needs to be dumped!!!!
*hits "Unlike" button"
Phil et al, I think you'll get a bigger box jump by spnptieg into it. For the purposes of this WOD, and generally others, there probably shouldn't be a step into it. When establishing max height box jumps, it should probably be noted whether it was from a dead stop jump or with a step in. The effect and power of the stretch reflex shouldn't be undersold. See: push press, bounce at the bottom of a back squat, aggressive push away from the bar pullups, etc
Uh rock....no. Maybe if he ran the uke through a distortion pedal.
Silly. You can rock on any instrument, depends on how you play it. Just like any genre song can be good, depends on the actual song. Give man a tool- how it is used, is what really matters.
Eddie Vedder released an entire album on a ukulele!
Sounds very nice, but I wouldn't call it "rock", not like Hot Tuna or Grace Potter.
More like jazz or maybe even prog rock/classical. Kind of reminds me of the same vein as Stanley Jordan or Johnny A, but with his own sound. John was right, it defenitely has mandolin sound, I'm interested in hearing more.
It's one thing to have chops and to learn a few chords and scales, but it's another to have musicality, expression, and soul. I've seen Jake live, and I have to say he is one of the most genuine musicians I have ever heard. It's not just about the flashy runs or strumming - its about the musical ideas and feelings that he shares with his audience. That's what separates Jake from the merely mediocre.
I saw him live in Spokane, Washington. He's an incredible virtuoso. His slow and ethereal songs seem to shimmer, his up tempo music is mindboggling. Bravo, Jake!
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Rock? How'ed you come up with that? Sounds more like bluegrass or modern mandolin to me ... someone mentioned Sam Bush, good comparison of sound imo. There are a LOT of fantastic, amazing mandolin players out there that get no notice or front page action. Guess you have to be VERY different? This is not VERY different imo. Good? Yes. Unique? Yes.
Go to youtube and watch Jake perform the national anthem. Best ev-uh. He rocks with a ukulele
Go to Youtube and watch Jimmy Hendrix play The Star Spangled Banner. His take. http://www.youtube.com/watch?v=2RLVk5Jnw20&feature=related
The greatest version ever.
I too have a great respect for Jimi Hendrix and his national anthem is amazing. Jimi started out on a ukulele his dad found. Anyone can make music, the difference with Jake and Jimi is that they can make music beyond just a musician.
Nothing he is doing an intermediate guitar player couldn't do. If you can play chords, you can play guitar, uke, banjo, just about anything with strings. Learn the Pentatonic scale in two weeks and wait in line at Carnegie Hall. Looks like the talent bar thanks to the Idol Show and Xfactor has been lowered substantially.
Couldn't agree more. Really wasn't that impressive.
Da Ukulele boyz, Peter deAquino & Garrett Probst play as well or better, your guess. Check them out on youtube or buy a CD of Masters of Hawaiian Slack Key guitars where they play with the masters; George Kahomuku puts on a show every week on Maui, Napili Kai Beach Resort. Not to be missed.
Has anybody seen Taimane?
4 CNN reports on Jake in 4 weeks. Is someone at CNN dating this guy? Give it a rest already. He's talented, but it's not mind-blowing, and even his best classical takes are just that. And rock? This guy does not rock. He plays covers of rock. If you wanna label it, I would describe his sound as New Age, and that's not a compliment.
An adz is a NEOLITHIC tool, not a Hawaiian tool which is used for smoothing or carving wood.
The adze was also used by Hawaiians and other Polynesians. It was relevant to mention it that way because Jake is from Hawai'i. As a general rule of thumb in life, it's worthwhile to do a bit of research before criticizing someone publicly.
Oldest post stone age adz depicted in Egyptian tomb paintings predate the human discovery of Hawaii (300-88CE) by over 1,000 years
dpsumun on July 3, 2011 hey um how do i get my remote to change channels on my number two reciever? i cjhange the battiers and everything..i dunno?
The Sam Bush of ukulele players. The luau will never be the same again.
Sounds like he's been taking lessons for like a month or so.
I wanna go out and buy a ukelele RIGHT NOW!
I heard this guy on Fresh Air on NPR. He did a ukulele cover version of Queen's 'Bohemian Rhapsody.' It was amazing. That is one difficult song to attempt to cover in any form, and the fact that he could pull it off on a ukulele was quite impressive.
Thank you – will check it out.
I would so have his babies.
I don't know what he's playing in the video, but if you haven't seen it, look up his video where he does "While my guitar gently weeps".
And then, you too, will be clamoring for his babies.
It's very good....for a ukulele.
If Eddie Van Halen played that crap on stage I promise you people would leave. There is nothing amazing about this....
*nods*
She11y on August 9, 2011 @CherylKimberleylover Yeah I was just tnikhing about that the other day! That would've been the most ridicilous luxury SUV ever!
H-o-l-y- c-r-a-p- – - T-h-a-t- w-a-s- t-o-t-a-l-J-u-n-k-!
Jake, no ka oi, like Maui !!!!!!!!!!!!
H o l y c r a p – T h a t w a s t o t a l J u n k !
Not that impressive.. Thought he would do some good solos.. Lame
This guy rocks It's not a strat you armchair critic wanta-be morons!
Wannabe morons? They obviously are morons.
Was hoping for some single-note shredding, but that was pretty good.
Get this guy for the GrassRoots Festivals of Music and Dance – he is great!
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Fantastic!
Thanks for posting these uptdaes—I really wish my schedule had allowed me to attend this year. This presentation is of particular interest, since as you know I do work on how TV news creates its online presence. Did she mention CNN's TV Everywhere strategy at all? That, to me, is one of in what's coming next for these folks. I'll be on the lookout for the video of this presentation.
Let's see Eddie Van Halen do that.... Amazing!
I'm sure Eddie Van Halen has, by now, mastered any stringed instrument that exists. Most guitar gods do.
Bass, viola, violin, cello, harp, mandolin? Any stringed instrument, you really think so?
Van Halen is good but take a moment and listen to Paco DeLucia, John McLaughlin, Al Dimeola, Allan Holdsworth, John Petrucci, Rick Emitt, Albert Lee, Eric Johnson, Ronnie Montrose, Peter Frampton, and legends like Juan Mercadal, and Andres Segovia to name a few.
Don't get too excited folks. The uke snippet was ok, simple patterns, nothing great.