This London advertisement knows your gender
February 22nd, 2012
11:41 AM ET

This London advertisement knows your gender

By John D. Sutter, CNN

(CNN) - Here's a creepy-cool development in the marketing world:

A billboard that went up on Wednesday in London uses facial-recognition technology to know - 90% of the time - whether you're a man or woman. And it gives you a different advertisement depending on your gender.

Women who walk up to the billboard, which is located at a London bus stop and will be viewable for two weeks, are greeted with a 40-second film explaining the plight of women and girls in poor countries around the world, who often are denied eduction and opportunities that are afforded to men. FULL POST

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Filed under: Innovation • Social change • Tech
Report: Google is developing 'Terminator' glasses
Apps already use augmented reality technology; glasses would take the concept further.
February 22nd, 2012
11:06 AM ET

Report: Google is developing 'Terminator' glasses

By John D. Sutter, CNN

(CNN) - Looks like we're all about to get way more familiar with the concept of "augmented reality."

According to a report on The New York Times' Bits blog, Google is developing a set of glasses that will display digital information on top of the real world. Or, for the pop-culture inclined, they're making "Terminator" glasses.

Here are some details from the report, which CNN has not confirmed: FULL POST

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Filed under: Google • Smartphones • Tech
Look, no hands! The driverless future of driving is here
The driverless car 'Made in Germany' (MIG), being put through its paces at Berlin's Tempelhof airport, October 13, 2010.
February 22nd, 2012
07:27 AM ET

Look, no hands! The driverless future of driving is here

By Doug Gross, CNN

Will there be a time in our lives when cars don’t crash? When a Mustang can warn a BMW that it’s changing lanes – or when we can just sit back and relax and our cars will drive themselves?

Auto technology experts say “yes." And they say that some of those advances may happen quicker than you might think.

“We are seeing just seismic changes as we speak,” said Scott Belcher, president and CEO of the Intelligent Transportation Society of America. FULL POST

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Filed under: Future • Innovation • Science • Tech