March 15th, 2012
05:39 PM ET

Why Syyn Labs matters

What is Syyn Labs? They’re a radical, creative collective based in downtown Los Angeles comprised of physicists, engineers, circus performers, a tall ship captain and a molecular chef. Together, they create impressive art, commercials and even a curriculum for schools. Most likely, you’ve seen something on T.V. that Syyn Labs has created.

“A lot of our stuff comes off as almost impossible.  And that is absolutely by design,” says Syyn Labs president Adam Sadowsky.  “It couldn’t happen though without the contributions of some extraordinarily talented individuals, who are part of our team. And we’re really proud of that.”

So what is Syyn Lab’s claim to fame? There’s the Chevy car commercial they created where they bungee jumped a car from a pile of shipping containers. And there’s the Die Hard battery commercial, where they set up an organ – made entirely of cars – that was played (appropriately) by Gary Numan of “The Cars.”  They’ve teamed up with ABC’s “Extreme Makeover: Home Edition” to design and build unique devices to help the families in the show.

The best part of Syyn Labs – they blend different backgrounds and expertise to create some truly unique projects.

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Filed under: Innovation • Tech • The Next List • Thinkers • Video
soundoff (5 Responses)
  1. Lovli

    this video had hidedn cuts if you watch at 1:58 they use the bars to do one of the hidedn the cut but if you look closely to the piano on top left hand corner you'll see that it moved. and at 2:25 the blinds at left had a light on the left but when it opened it disappeared.

    July 21, 2012 at 12:00 am | Reply

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