Swapping dog poop for free Wi-Fi
May 7th, 2012
12:12 PM ET

Swapping dog poop for free Wi-Fi

By John D. Sutter, CNN

(CNN) - OK, I know this sounds ridiculous. But hear me out. An Internet company in Mexico City recently tested the idea of giving responsible pet owners a treat for picking up after their dogs in public parks.

People put their dogs' droppings in a special container which measured the weight of the poop. The container, which doubled as a router, then emitted a set number of minutes of free Wi-Fi for every pound of feces it collected.

Yeah, that's kind of gross. And no, there apparently was nothing stopping Wi-Fi cheaters from putting rocks or other heavy objects in the bins instead of dog poop. But it's yet another example of game mechanics getting tacked on top of the real world we live in - trying to influence our behavior, for better or worse, with rewards. The same kind we give to our pets.

Human trick: Pick up after your dog.

Treat: Free Wi-Fi and cleaner parks.

And, of course, they called it "Poo Wi-Fi."

Check out the video below. It's hilarious:

We weren't sure this was real at first, so I reached out to DDB, the advertising agency behind that video, to be sure. Fabiana Antacli, a spokeswoman for that agency, told me by e-mail that Poo Wi-Fi is, in fact, real, and that it was tried but ultimately discontinued in 10 Mexico City parks.

"It was a very special and local activation, like a pilot program for the brand," she wrote. "Like every action, its reach was limited for a short period of time." Terra, an Internet company, sponsored the project, she said.

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Filed under: Environment • Gaming • Innovation • Internet • Tech
soundoff (15 Responses)
  1. Name*kylr

    I killed Kara

    September 18, 2013 at 4:35 am | Reply
  2. nommymanwich

    Reblogged this on Void Warranties.

    May 17, 2012 at 11:33 pm | Reply
  3. Wiseman

    Now we need routers for our toilets .

    May 9, 2012 at 7:28 am | Reply
  4. P

    Wow, must have been a Democrats idea, paying for CRAP!!!

    May 8, 2012 at 8:28 am | Reply
  5. Matt

    Good to make dog doo doo soup with

    May 7, 2012 at 11:31 pm | Reply
    • John

      dog doo doo soup?! Gosh, dog poop is so gross!

      November 13, 2012 at 3:29 pm | Reply
  6. Patrick

    Great Idea, super creative. Highly doubt I will ever see this become popular though.

    May 7, 2012 at 9:58 pm | Reply
    • John

      Ya, I completely agree with you. You know an interesting thing that has become popular is poop scoop service. Check it out, pretty wild stuff http://www.thepoophappens.com

      November 13, 2012 at 3:30 pm | Reply
  7. Michael gale

    Awesome idea even if just to educate and inform. Now if it is sponsored by Petco that would be even funnier

    May 7, 2012 at 5:25 pm | Reply

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