May 23rd, 2012
11:36 AM ET

Digital avatars to guide travelers at New York airports

By John D. Sutter, CNN

(CNN) - First Tupac. Now this.

The Port Authority of New York & New Jersey announced this week that digital projections of "virtual customer care representatives" will appear this summer in three New York-area airports, guiding flyers to their gates and providing other logistical info.

The 2-D projections can't respond to travelers who ask them questions, said Ron Marsico, a spokesman for the authority. But that kind of technology may be added if the 6-month pilot project goes well, he said in a phone interview. "We’ll see if it works, you know," he said. "If people keep walkin' by it, then we wouldn’t renew (the contract for the avatars)."

He added: "Maybe customers will feel more comfortable listening to an avatar than a live person." FULL POST

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Filed under: Future • Innovation • Tech