Video urges Singapore couples to make babies - like, now
August 7th, 2012
04:36 PM ET

Video urges Singapore couples to make babies - like, now

By John D. Sutter, CNN

(CNN) - This week's over-the-top marketing campaign is a YouTube video from Mentos that hopes to convince Singaporeans to get busy. Like literally. It asks them to "make a little human that looks like you and me" and "make Singapore's birthrate spike" on National Day, a Singaporean holiday, which will be celebrated on Thursday.

"This August the 9th, it's time to do our civic duty," a deep-voiced man says in the video, produced by an ad agency on behalf of Mentos mints. "And I'm not talking about speeches, fireworks or parades." (Woman in the background: "But I like that stuff.") "I'm talking about the stuff after that stuff. I'm talking about making a baby, baby. You ready?"

Just watch the thing: FULL POST

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Filed under: Internet • Social change