(CNN) - This week's over-the-top marketing campaign is a YouTube video from Mentos that hopes to convince Singaporeans to get busy. Like literally. It asks them to "make a little human that looks like you and me" and "make Singapore's birthrate spike" on National Day, a Singaporean holiday, which will be celebrated on Thursday.
"This August the 9th, it's time to do our civic duty," a deep-voiced man says in the video, produced by an ad agency on behalf of Mentos mints. "And I'm not talking about speeches, fireworks or parades." (Woman in the background: "But I like that stuff.") "I'm talking about the stuff after that stuff. I'm talking about making a baby, baby. You ready?"
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