Editor's Note: Yosef Abramowitz is a solar-power pioneer, an entrepreneur, an activist, an environmentalist and co-founder of the Arava Power Company. Abramowitz, a three -time Nobel Peace Prize nominee, has been instrumental in helping Israel become one of the world’s major players in alternative energy. A 30-minute profile of Abramowitz will air on CNN's "The Next List" coming soon!
As we approach Earth Day we will hear a lot about the threat of global warming and how solar power could be part of a solution to save the environment.
Israeli innovator Yosef Abramowitz is so convinced renewable energy is the answer he’s made it his mission to install solar fields all over the world. The activist, dubbed “Captain Sunshine” because of his superhuman efforts to save the planet, pioneered the concept of “impact investing” to make his solar dream work.
“I went in completely naïve about how hard it was going to be. We have to do something very proactive, very immediate,” says Abramowitz. “The need to replace burning fossil fuels is a clear and imminent danger to survival of our species. We’ve innovated an idea by bringing together technology, finance and regulation to save the world through solar power.”
His idea stemmed from what he calls a serendipitous trip to the desert. In 2006, looking for a more laid-back lifestyle, Yosef and his wife, Rabbi Susan Silverman (sister of the comedian Sarah Silverman), moved with their five kids — including two adopted from Ethiopia — to Kibbutz Ketura in southern Israel. Abramowitz was raised in Boston but had fond memories of volunteering at the kibbutz after high school.
Yosef says their plan for a quiet family sabbatical changed as soon as they arrived.
“The sun, even though it was setting, was just burning our skin. I thought, ‘I’m sure the whole place works on solar power.' ”
But it didn’t, because solar power was non-existent in Israel. Abramowitz began taking classes in renewable energy and talking to people at the kibbutz about forming a company. He found partners with businessmen Ed Hofland, who lived on the kibbutz, and David Rosenblatt, based in New Jersey, and together they started Arava Power, the first company to sign a deal with the Israeli government for production of solar power.
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